• Strategy
• Planning and Publishing
• Engagement
• Analytics
• Advertising

• Customer Satisfaction
• Cost effective
• Greater brand awareness
• More traffic in your website
• Improve Conversion Rate

There is no best platform, it all depends on the brands and audience.

CPC or Cost Per Click is a form of bidding which measures the cost of each click on your ad.

• Awareness
• Traffic
• Engagement
• Lead
• App Promotions
• Sale

The Facebook Pixel is a piece of code for your website that lets you measure, optimise and build audiences for your ad campaigns.

• Hot
• Warm
• Cold

• Do a case study about brands and audience.
• Find the best platform for marketing.
• Create a marketing strategy.
• Set a goal.
• Set a content calendar.
• Give ideas for posters and campaigns.
• Analyse and audit every 28 days

• Get more messages
• Video views
• Post engagement
• Page likes
• Event response

• Saved audience
• Custom audience
• Lookalike audience

It is the number of times or how often ad is shown.

Facebook Meta Business Suite

CTR in social media marketing expands to Click through rate and is the
number of clicks received on your advertisements on websites / search
engine against number of times it was shown.

It is calculated as:

CTR =
Number of unique clicks/Number of times shown x 100

Facebook segmentation tool that finds users whose demographics and
interests are similar to those of your existing followers.