First things first, what is WordPress?
WordPress is a content management system (CMS) that runs on PHP and MySQL and is free and open-source.. It can be used to create websites, blogs, or any type of website you want. The first thing you should do when you want to develop your website is to choose the right platform for it.
WordPress has been developed by Matt Mullenweg in 2003 as a more simple alternative to other platforms such as Movable Type and b2evolution which were then still very popular before WordPress came along. He realized that there was a need for an easier way of managing blogs since most bloggers didn’t have time or money enough at that time either way because they were using old-fashioned methods like emailing files back and forth between themselves or having someone else do it for them which cost too much money compared with regular costs like hosting fees per month etcetera.
Why should you use WordPress?
WordPress is a powerful content management system that makes it easy to create websites. The reason you should use WordPress? Well…
• WordPress is easy to use. You don’t need any coding skills or knowledge of HTML or CSS when using WordPress because all the coding happens in the backend of your site (the part where you see what looks like text). This makes it very accessible to beginners who want an easy way to get started with creating their sites without needing too much technical knowledge.
• It’s free! All you need is hosting space on a server somewhere for this software program to work properly which means there will be no cost associated with running your new website at all – ever! That’s right: no fees whatsoever! So if someone says “You have every reason not to embark on a billion dollar business enterprise since doing so will need tens, hundreds, or even thousands of dollars worth of investment upfront before seeing any return on investment whatsoever? Well then again maybe not just yet because first off let me tell ya something else.
Setting up your hosting with WordPress
You’ve decided that you want to start a blog or website, and now it’s time to figure out how. Before you can get started, however, there is one thing that must be done: Set up your hosting with WordPress.
Hosting is what keeps your site running smoothly (and fast!). It’s also where all of the content on your website lives when it’s not being viewed by people on their phones or computers. There are two types of hosting: shared and dedicated servers. Shared servers allow multiple websites to
share the same physical storage space as well as other resources like CPU power and RAM; this makes them cheaper than dedicated ones but slower because they’re sharing these resources with other sites instead of having them all dedicated towards yours alone-which could lead some
sites being slow while others aren’t affected at all! Dedicated servers come with exclusive access which means they only have room for one domain name per server so if there are multiple domains hosted on it then only one has access at once.
• Follow the instructions on the WordPress website to download and install the software. Choose a host that is reliable and has good support, such as GoDaddy or HostGator (we recommend GoDaddy).
• Installation is easy-you’ll only have to do this once! You can install WordPress on as many servers as you want with no additional fees or costs associated with it (if you’re paying for hosting anyway).
Changing themes to find the perfect design for your site.
When it comes to choosing a theme, there are many things you can consider. First of all, the responsiveness of your website is important. You want your site to be able to scale for different
devices and screen sizes so that people who use mobile phones will be able to read text on your site without having problems with legibility or page layout.
Secondly, make sure that the theme is SEO friendly: this means it has been optimized for keywords in search engine results pages (SERPs). You also want a responsive design that will look great when viewed on any device or screen size – not just desktops or laptops! Finally, ensure that
whatever theme you choose offers easy customization options such as drag-and-drop blocks for rearranging content within pages without having any coding knowledge required; while still being easy enough for non-technical users to comprehend without having complex settings available at all times which could confuse what’s happening behind closed doors if left unchecked by mistake.”
Creating pages in WordPress
WordPress is a popular content management system (CMS) that allows you to create and run your website. It also provides many features like the ability to add, edit and delete pages on your site. There are three ways you can create pages: using the WordPress editor, visual editor, or text editor. Each one has its own set of benefits and drawbacks so it’s worth spending some time learning how each one works before deciding which one you like best!
Adding navigation to your website using menus in WordPress.
Navigating your website is important for the user experience. You can use menus in WordPress to add navigation and keep your users on track.
Menu buttons are the best way to add navigation to your site because they will be visible on all pages of your website, even if there are no other elements such as sidebars or footers. This makes them ideal for adding links back through previous pages, while still keeping everything organized in one place.
To create a menu, you need access to the WordPress admin area so that you can navigate through its options menu system (or “tools” as we call it). Once inside this area, click on Appearance > Menus under Settings > Editor.”
Add a contact form for lead generation.
The most crucial element of any website is the contact form. It’s what allows you to collect leads and get in touch with your customers. If this section isn’t easy to use, people will not want to fill it out and they won’t give you their information.
Make sure that the contact form on your site is GDPR compliant so that visitors can easily find out what they need from you without having any trouble doing so. Make sure it doesn’t take too long for them to fill out their details and make sure it’s secure so no one else can access anyone else’s information on your site or even see what kind of data was collected during filling out the form!
Creating blog posts and articles to add content to your site.
A blog post is a great way to engage your audience. They can be used to share your expertise and knowledge, or they can be used as an opportunity for you to share your opinion on an issue that’s important to you. Blog posts can also be used as a place where you’ll put up links and resources related to anything from business growth strategies to technology-based solutions that help businesses grow their bottom lines.
With the right guidance, you can create a website that looks great and has all the features you need.
You can use the right tools to create a website. You can make your site unique and stand out from others in your niche or industry. And lastly, by using mobile-friendly code (which is becoming more popular), people will be able to access your content no matter where they are or what device they’re using!
Digital Marketing with WordPress
You’ve probably heard that WordPress is the most popular website-building platform in the world. It has over 60 million active users, which is more than any other CMS! This means that if you want to build a website for your business, there are many options for you – and we’re going to tell you about them.
It’s the most popular website building platform in the world.
The world’s most used website creation tool is WordPress. It’s used by over millions of people, and it’s used by 43% of all websites on the Internet. That means that if you have a blog or a business website, there is a good chance that WordPress was used to create your site.
The WordPress stats for 2021 are quite impressive:
- Sixty-two percent of the fastest-growing companies use WordPress.
- Each day, WordPress.org creates over 500 new sites.
- Every month, there are 70 million new blog posts.
There are over 60 million people using it!
The most used content management system (CMS) worldwide is WordPress. It’s used by over 60
million people and is used by 27% of all websites on the Internet. That’s a lot! WordPress also powers 10% of all top million sites, which means if you want to build a successful digital marketing campaign, your website needs to be powered by WordPress!
It’s very easy to use.
• We find that WordPress is the easiest blogging platform we have used, and it has a lot of free plugins that make our life easier as well.
• You can easily find help on the internet if you need it.
• There are many themes available for you to choose from so that your website will look its best at all times (even if you change themes now and then).
• If you want more features than just writing articles or posting pictures on your blog then there’s no reason why not install an extension like Yoast SEO which improves rankings by making sure everything is done correctly before publishing posts or pages respectively.”
You can run an eCommerce business on it.
If you want to run an eCommerce business, WordPress is the best platform around. It’s easy to set up and use, it has a huge community of support (and even more plugins), and it can be made even more powerful with customizations like WooCommerce or OpenCart.
The main benefit of using WordPress for your online store? It’s built-in! You don’t need any additional software or hardware just because you’re selling products online; all that’s needed is access to the internet (which most people have).
It is optimised for search engines like Google.
WordPress is optimized for search engines like Google. Themes, plugins and other tools are available to help you get your site indexed in the right places.
WordPress has a built-in SEO tool that can help you optimize your content so it ranks higher in Google’s search results.
Easy to Maintain and Update
WordPress is easy to update.
WordPress has an active community of developers and users who provide constant support and updates, so you can always stay on top of the latest features, plugins, themes and more. Themes are also available at no cost if you want something more than just the default look and feel of your website.
We use WordPress because it’s easy for us as marketers to manage our content; update existing pages; create new pages; add new products; add new images; create templates (like landing pages); format text in different ways depending on what we need at any given time – all while still maintaining control over our budgeting process too!
The design options are endless
WordPress is a content management system (CMS) that allows you to create websites, blogs and more. It’s also the most popular CMS on the web, with over 27 million sites using it!
There are so many options for design and functionality within WordPress that you’ll be able to find something that fits your needs perfectly. You can choose from thousands of free themes or hire a professional designer if you need help designing something custom. You could even use one of our pre-built templates as an inspiration point when developing your own website or blog post series-they’re just waiting for you!
How is WordPress useful for Digital marketing?
WordPress is a powerful platform for creating websites and running blogs. WordPress is unbeatable for digital marketing, of course. The entire globe concurs! WordPress is one of the most popular website builders in the world since it can accommodate the majority of clients’ requirements for their websites.
With WordPress, you have access to a variety of configurable and adaptable options for developing, managing, and promoting your content marketing initiatives to the appropriate audience. With its newest updates, WordPress has become the most trustworthy and practical platform ever, making content production and marketing simpler than ever. Fun, too!
Additionally, there are several WordPress plugins that improve performance and speed. You may use excellent plugins like WP Forms, Monster Insights, Sucuri, Yoast SEO, and Optinmonster to accelerate the growth of your online business.
What’s next? From Facebook to Twitter to Reddit, everything is available on WordPress websites!
Additionally, WordPress is among the top platforms for SEO! Recent blogs rise in the Google search results because WordPress automatically notifies Google whenever you update your website.
However, it is also regarded as SEO-friendly for a number of other factors. And if you take advantage of it, you’ll quickly see a rise in marketing ROI.
Learn WordPress and Digital Marketing in Kannur Kerala
Digital marketing is an integral part of any business and it is important to understand its concept before starting your own business. We have the best digital marketing trainers in Kannur who are certified and trained with expertise in this subject.
We at Opentutor Digital Academy aim to provide the best digital marketing training in Kannur Kerala. We can help you with various digital marketing concepts such as Web development, Content Marketing, SEO, SMM, Google Ads including Analytics also right from basic to advanced levels.
Our goal is to provide training that will help you increase your knowledge about digital marketing, as well as help you create a successful business or website that earns money online.
Digital marketing helps in increasing the sales of the product or service by providing information about it through different channels like the internet, mobile phones, etc.
We provide Web designing along with digital marketing course and offers high-quality, affordable and flexible courses on WordPress, PPC, Email Marketing, etc. which are designed by professionals from various industries who have years of experience in this field.
The total duration of the course is 330 Hours(275 Hours of classroom training and 55 Hours for internship)
When you enroll our digital marketing course, you will learn how to create a website that is fully functional and allows your business to grow. We also teach you how to use content management systems, Our students get an understanding of what these platforms are and how they work.
Help students build a digital portfolio
There are many ways you can showcase your skills, experience and achievements. One of the most effective is to create a digital portfolio that showcases all of these things. A great way to do this is by using WordPress for your website, and we also assist them to create a well-optimized social profile like LinkedIn, Twitter etc.
SEO Training In Kannur Kerala
The SEO training course teaches you how to use search engine optimization tools and techniques within your website to improve search engine rankings and page views.
This course will help you learn about:
• It Includes On Page SEO, Off page SEO and Local SEO
• How to use Google Analytics correctly, including how to set up an account and which settings are important for tracking user behavior on your site;
• Why it’s important to have a good domain name, with tips on choosing the right name that can be used across multiple platforms (such as Twitter, Facebook, and LinkedIn)